Pips study group- response and inspired research for Bowl project

I found Pips study group today very inspiring towards my own ideas! I took from it more thoughts and detail ideas for my project and its concept from her examples and new ways of thinking about… what is a bowl?

Pip suggested a book called The Art Of Looking Sideways by Alan Fletcher

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After a quick skim of the book I found a short passage about  recycling and reusing objects. He states:

“Recycling is often a testimony to human ingenuity. In the third world they make bracelets from electrical cable, musical instruments from gasoline drums, convert gutted television sets into birdcages. In Morocco i’ve noticed pots made out of old tyres in shape of amphoras, in Turkey welded Coca Cola cans making Chimneys for hovels. ” pg. 48

I love all these innovative ideas. In the first world everything is made almost exclusively from new materials often for one use only and then is discarded to become a material third world countries use creatively then give new purpose to. We produce, produce, produce and consume as much as we can, then leave the scraps for the less well off to fight over.

For my Bowl project i’ve decided to turn this on its head and have my wearable bowl for maximum consumption made from found and recycled materials. It will be a disposable commodity made from disposable commodities to signify how these “must have” fad products really are rubbish. I will come up with some clever slogans for my advert to exhibit this meaning.

“Don’t worry about throwing it away, its already rubbish! Just buy another one!! BUY BUY BUY!! CONSUME CONSUME CONSUME” 

I want to shed light on the truth of consumer culture and how we are brainwashed and spoon fed capitalist ideals through every advert and new product. Similar to the message behind the film They Live (1988) by John Carpenter.

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Its about a man who discovers that the ruling class are aliens concealing their appearance and manipulating people to spend money, breed, and accept the status quo with subliminal messages in mass media. 

I will take inspiration from this but would like my products and accompanying advert to be comedic, as I feel humour is more impactful than fear. Similar to the work done by The yes men. Described as “Comedic Vigilante Justice” by USA Today, the yes men are a culture jamming activist duo and network of supporters created by Jacques Servin and Igor Vamos. Through various actions, the Yes Men primarily aim to raise awareness about problematic social and political issues. To date, the duo have produced three films: The Yes Men (2003), The Yes Men Fix the World (2009)[1] and The Yes Men Are Revolting (2014). In these films, they impersonate entities that they dislike, a practice that they call “identity correction”. The Yes Men operate under the mission statement that lies can expose truth. 

 

I want my product to impersonate useless, tatt, fad products we buy and consume everyday. It will be marketed as the best way to store and eat food at any moment but be made from rubbish and be rubbish. I think by being made from non functioning, non-food safe materials is part of the message. Representing just another worthless commodity we spend money on and will probably discard after its first use. 

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